Lorena G

LorenaG-03.jpg

Lorena G is an illustrator based in Barcelona who specializes in illustrations that are known for their minimalist and geometric aesthetic.

 

How did you first get into illustration?

I started studying Fine Arts and began early to work on multidisciplinary projects applying my artistic background plus developing mostly my graphic designer side. Since then, I’ve been through the experience of working both for studios and agencies along five years and then I rediscovered my passion for illustration so nowadays I'm taking on new challenges as a full-time freelancer.

 Image: Lorena G

Image: Lorena G

Could you walk us through your process of creating your flat portraits from start to finish?

Before working on the computer, I always kick off rough ideas on paper. I usually think and sketch till I come up with something that feels like it’s the right thing, and then I start working digitally, using a limited color palette. Flat portraits follow the same process.

Everything started when Margaret Lanterman passed away a couple years ago. I decided to make a small tribute to the Log lady with a flat portrait, and then before I knew it, I was developing a whole series of my favorite twin peaks characters as a side project.

What is, in your opinion, the most underappreciated aspect of illustration?

That's a very good question! I'd say that connecting with the audience. Illustration needs to make a connection with its audience quickly, otherwise you'll lose interest.

 Image: Lorena G

Image: Lorena G

What kind of tools are used in crafting your images?

Even though I still like to sketch on paper, all my projects are 100% vectorial so definitely, Illustrator is my main tool. Personally, I work faster and it’s easier to make adjustments because of its versatility.

Do you prefer to work on images one by one, or in groups/series?

I love working in series! Even I love to connect the illustrations together. My first commission, I was lucky to do for Google, was a huge illustration split into three parts, using each part for promoting a different product. Just this week, my latest commission for a city branding that has to convey the different features of the city curiously has unintentionally the same structure.

 Image: Lorena G

Image: Lorena G

What’s your favorite illustration you’ve made? Why?

This is a tough one! I don’t know, every time I wrap up a project I say that’s my favorite and the best work I’ve done so far hahaha! So I guess it must be my latest commission but since I can’t show the full piece yet I’ll insert here another illustration I’m very fond of and that I think it’s a good example of my latest work, focused on geometrical shapes and simple yet powerful color palettes.

Where does your inspiration for images come from?

In terms of inspiration, I have a very wide range of sources and references. I don’t just look at things related to my field of work. I simply research and collect in many different ways everything that inspires or fascinates me. I think it’s about to get closer to the things that inspires you to keep you always motivated, no matter where they come from.

 Image: Lorena G

Image: Lorena G

Any upcoming projects that you can tell us about?

I have lots of stuff in the works! I’ve recently done a bunch of enamel pins for an LA fashion brand that it’s coming next spring, just wrapped up several illustrations for a city branding development from the USA. Also, I’m working on a fine notebooks collection, a collaboration with a swimsuit brand that will be out next week, and I'm about to start a children's book for a Swedish company. Everything pretty assorted and fun!

 

More of Lorena's work can be seen on her Website and on Instagram

 

IllustrationRyan Berg