Half-Mad

This video campaign was a journey to explore the question of “What Makes You Half Mad?” and find a voice for the Half-Mad brand - a whimsical E-Store that blends fashion with fun.

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CommercialRyan Berg
The Spring

In 2016, seven female filmmakers, all under the age of 25, traveled to Central Florida to film the legendary mermaids of Weeki Wachee Springs. All of us (some strangers, some friends, some college roommates) met up at the Tampa airport, hopped in a van, and headed up the old U.S. 19 highway toward Weeki Wachee Springs.

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Short FilmsRyan Berg
Valentino SS15

The first Valentino ad I directed was shot during the stills campaign imagined by Michal Pudelka. I love how it turned out as a film, even though I obviously had very limited access to models compared to a film first shoot. The challenge here was the overall stress on the shoot, as it was the young photographer’s first big job. Also, the fact that I had not much information what would come next and how I could make a film just based on spontaneous shots, I was able to do. I definitely upped my “high fashion game” with this particular work!

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Short FilmsRyan Berg
Perfect One

As with some other works I did for Premier, this was a collaboration in terms of entering a world of looks created by Paul Rowland. I spent a lot of time with location scouting,
and even more time in the edit. I tried to create the atmosphere of a quite, claustrophobic,
adolescent world with pop culture references, symbolism and tension. I was thinking Kids by
Larry Clark and also Ms 45 by Abel Ferrara and my own East-European school years combined
with my fantasy of English boarding schools! By the way, I absolutely enjoy working with talented new faces. Hannah Motler in particular is a super special talent with a long career ahead!

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Short FilmsRyan Berg
Cry of the City

I am very proud of both the reception and the process of this film, as it was screened in both
The Raindance Film Festival and The London Short Film Festival. This shoot was initiated by Premier Models Agency, and I was asked to direct a film during their new faces campaign. I basically proposed a film idea based on the fantastic looks created by Paul Rowland. By looking at the character ideas, I straight away started thinking about Philip Lorca-diCorcia’s Hustlers series combined with Midnight Cowboy (1969). The film noir dialogue and the piece of music are all emerged through post-production.

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Short FilmsRyan Berg
The Painting

A very special and most ambitious project of course, as I was able to write and direct a short film featuring Elisa Sednaoui. A story I could set in pretty much any Venice location! I am super happy how it worked out within the super tight time frame (5 hours) as Elisa was hosting The Venice Film Festival on the side. A great achievement, thanks to Elisa’s talent on nailing the exact moods I was after, and of course, DOP Marcell Rév, who did an absolutely fantastic job.

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Short FilmsRyan Berg
Broke & Drunk

This was the first underwater music video for the director and myself. The director had some experience operating on some other underwater projects, so he brought along a great technical knowledge and skill in switching between oping and directing.

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Music VideosRyan Berg
Lululemon SS18

For this spot we wanted to film water interacting with the jacket in an imaginative way. To create the water effects, I used a snorkel system with an assortment of specialty underwater lenses, which allowed me to maneuver the camera into unique positions.

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CommercialRyan Berg
Make Me Feel

I’m so proud of the work my community is creating lately. If the stuff we are helping to put out into culture has positive reverberations while being sexy and full of joy then we are winning.

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Music VideosRyan Berg
Pomelo

It was all about pre-production on this project. I went to Bangkok a few days earlier than usual to see locations and look at reference ideas with director Ugo. 

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CommercialRyan Berg