Posts in Commercial
The Quest for Hop

Greg Hackett directs a new campaign for Heineken brand ‘Hapkin’. Produced by Land Vogel and shot over two days in South Africa, the film follows a man as he battles his environment to get hops back to the brewery, embodying the sentiment that Hapkin is prepared to go ‘wherever the challenge takes us’ in order to create the best product possible…

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More Than

“More Than” is an abstract fashion profile piece of activist, model, and journalist, Hailey Benton Gates, showcasing her push for sustainability in manufacturing clothing that reduces the excessive water use in the process. All shot on 16mm one day in downtown Los Angeles.

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CommercialRyan Berg
Nike (Shot by Sean Bagley)

This spot was thrown together very quickly because Nike needed a "win-ad" for the Warriors and they were already up 3-1 in the finals. The idea of the commercial was to show the rich spirit of the fans in Oakland, their roots, their diversity, and their connection to the players…

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CommercialAdán Langbaum
JBL (Shot by Sean Bagley)

One of the many things I admire most about director Julian Acosta is his desire to always push his projects further. We've done a lot of spots together, and he's done many things for JBL, but that didn't stop him from doing everything he could to make this piece really special…

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CommercialAdán Langbaum
Iceland Air (Shot by Sean Bagley)

Icelandair is one of the spots I'm most proud of. To me it feels like a movie, not like a commercial, which is something I'm always trying to achieve. I meet the directors Samuel & Gunnar on a shoot in Los Angeles and they were trusting enough to bring me out to Iceland to do this project with them for the Women's EuroCup…

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CommercialAdán Langbaum
Storytellers Wanted

This project is special for many reasons. I got the job because I wrote to the Director (Vedrana Musić) after having seen her work on Free The Bid when she just so happened to be looking for a DP, and she liked my work…

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CommercialRyan Berg
BMW X2 - Pietro Sedda

This BMW commercial features Pietro Sedda, an Italian tattoo artist collaborating with his drawings for the new X5 car special edition. The commercial is a tour inside a dark and surreal warehouse. The artist is the brain of an assembly line of humanoids that represent mind of it’s creator and machines which craft the car.

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CommercialRyan Berg
Half-Mad

This video campaign was a journey to explore the question of “What Makes You Half Mad?” and find a voice for the Half-Mad brand - a whimsical E-Store that blends fashion with fun.

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CommercialRyan Berg
Lululemon SS18

For this spot we wanted to film water interacting with the jacket in an imaginative way. To create the water effects, I used a snorkel system with an assortment of specialty underwater lenses, which allowed me to maneuver the camera into unique positions.

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CommercialRyan Berg
Pomelo

It was all about pre-production on this project. I went to Bangkok a few days earlier than usual to see locations and look at reference ideas with director Ugo. 

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CommercialRyan Berg